The current logo is a brand that follows European standards (yellow stars and blue letter “E”). The reverse letter “E” symbolizes the other Europe we want (EFA goes against the flow).
The previous logo was developed in 1999 and renewed in 2004.
We are Europeans but we want another Europe, the Europe of the peoples.
No red, green, blue, black. For years we have been using lilac. Maybe yellow could be a possibility.
An identity has been created that literally reflects this other Europe that the party is looking for. The color lilac is kept as a corporate color as well as a corporate typography is incorporated to give it more identity.